Authors: William A. Sahlman; Dan Heath
Publisher: Harvard Business Review (805032-PDF-ENG)
Publication: November 18, 2004
Answered case study questions:
Advise Greg Gianforte on which option to go ahead with.Not the questions you were looking for? Get an answer by submitting your own questions.
Case analysis for RightNow Technologies
As strategic advisors to RightNow Technologies (“RightNow” or “the company”), our recommendation comprises outlining a criteria to assess the decision, comparing alternatives against this criteria, and ultimately proposing an alternative.
After review of Greg’s background, experience, and case facts, we determine that the proposed alternative must lead the creation of 2,000 jobs in Bozeman to achieve Greg’s personal goal, generate a sufficient risk-adjusted return for the company, employees, and VCs, and capitalize on the current market valuations for market-leading software companies.
Assessment of Alternatives
1) IPO: Given the company already has adequate cash to fund operations, the primary benefits associated with an IPO are generating the visibility needed to expand market share and providing a sufficient return to VCs. However, given a lack of historical evidence and recent market volatility, it is difficult at the moment to determine...
Read Full Case Study Solution Now!Read Full Case Study Solution Now!
Just a simple one-time payment ($24.90) for instant access to the case solution.