QuickMedx, Inc. owns several kiosks situated in drugstores and shopping centers in the Minneapolis area. It provides limited services to people with simple primary care needs. In these kiosks, the service is quick, making patients wait for merely a few minutes before being attended to. At the same time, the service is less expensive. It serves as an alternative to a physician's office for primary care. The services are being rendered by nurse practitioners who abide by the required protocols. The company is looking into expanding its services and is faced with two options - whether to increase the number of kiosks or to widen the presently limited range of conditions being treated.
Richard Bohmer; Jonathan P. Groberg
Harvard Business Review (603049-PDF-ENG)
July 19, 2002
Case questions answered:
How should QuickMedx, Inc. grow?
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Case answers for QuickMedx, Inc.
Problem Statement – QuickMedx, Inc.:
This case study looks into how the company QuickMedx, Inc. should grow?
Business Model Analysis:
1. Customer Turnover
To analyze the customer inflow, we have picked the month with the highest number
- From the above table we see that the average customer visit is approximately 1 per hour. However, over 50% of customers voted to have to wait for 10 mins or more.
- We infer that there could possibly be a peak time during which the kiosks experience a high demand or that there are certain kiosks which bear a much larger customer share than their counterparts.
2. High Income Groups
The initial survey indicated that the kiosks in higher-income geographies would be more successful than their counterparts. However, lower-income regions showed better results.
Possible reasons could be…