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Plaza, the Logistics Park of Zaragoza – Case Solution

The Government of the Autonomous Community of Aragón, Spain was planning a project for a logistics park, known as PLAZA (an acronym for Zaragoza Logistics Platform), in the city of Zaragoza. This case looks into the factors which caused the conceptualization of the project.

​Noel Watson; Santiago Kraiselburd
Harvard Business Review (609113-PDF-ENG)
June 29, 2009

Case questions answered:

We have uploaded two case solutions, which both answer the following questions:
  1. Calculate the total relevant costs of each option for a Plaza park customer.
  2. How would the customer's conclusions change if the following assumptions changed: (i) Demand was more/lee uncertain (ii) The number of units per container changed (iii) The service level increased (iv) The product cost increased/decreased
  3. What other issues (besides the one presented) should the customer take into account?
  4. What opinion would you have about setting up more than one DC to cover Europe (i.e. one in PLAZA and one in Rotterdam)?

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Plaza, the Logistics Park of Zaragoza Case Answers

Excel calculations

This case solution includes an Excel file with calculations.

You will receive access to two case study solutions! The second is not yet visible in the preview.

Q1. Calculate the total relevant costs of each option for a Plaza park customer.

Data Given in the Case

Plaza, the Logistics Park of Zaragoza

Total relevant costs of each option for a park customer

Supply Chain Flow and respective lead times

Inventory and Safety Stock

Cost of Transportation

Cost of Delivery

Plaza - Cost Summary

2. How would the customer’s conclusions change if the following assumptions changed:

(i) Demand was more/less uncertain

Changes in Customers Conclusion

A higher…

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