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Logic behind Strategies1 2019 Learning from mistakes with a previous simulation, Blue’s Brand Team is setting the production to 40M units, which is slightly larger than the forecasted demand of approximately 32M. We2 expect our investment in Digital Ads (35% of Total Media Budget) to help us reach out to more potential customers in our […]

Please scroll down to the bottom of this post to download the additional Excel spreadsheet! Q1: Estimate product Costs by different methods Standard Costing Revised-ABC Transactional ABC – Gives appropriate weightages to split activity costs to each product line. For instance, the flow controller requires 10 components; each component is handled once per run, and […]

Introduction Swan, general manager of Nickelodeon Latin America Channel (NLAC), can’t fly to her team’s location for the next few months due to a medical emergency. As the external business environment is uncertain, it is crucial that her team have a leader to set the direction for the channel. Secondly, the success of her channel […]

You will receive access to two case study solutions! Brannigan Foods: Strategic Marketing Planning Brannigan Foods is a food products company that had experienced a decrease in profit in their soup division. The problem was that their soup division brought in about 40% of their total sales. With the soup industry experiencing some challenges, it […]

You will receive access to two case study solutions!  Hunley’s Challenges and Success Hunley was able to introduce fiberglass rods the fly-fishing market using high technology materials in the manufacturing process. C.W. Hunley Jr. became president of the company in 1981 looking to expand and grow the company by developing state-of-the-art fly-fishing rods from new […]

Sony Computer Entertainment Business Consulting Report Executive Summary Sony Computer Entertainment was one of the largest companies in the entertainment industry. Sony Computer Entertainment Europe (SCEE) launching of the EyeToy play was experiencing tremendous success in sales. SCEE Decided to continue the development of this product and the EyeToy Groove came in the market but showed […]

1. What circumstances motivated the development of the TTC campaign? The primary reason why Schwab created the TTC campaign was to get in touch with most of its customers, who were slipping away. The move was also to entice new customers to enable the firm to realize the success it enjoyed before its downfall. Schwab […]

1. Why did Chenengadan choose the kitchen appliance category for the year-end promotion scheme to improve sales of Impex Kitchen Appliances products? Fairoos Kodakkadan, Impex Kitchen Appliances management executive, was unsure why year-end consumer promotion schemes to boost its sales in March had been his responsibility every year. In contrast, his counterparts in the household […]

Section I – Situation Analysis for MINI USA MINI USA is looking for an advertising agency that can help them and truly understand them and their approach, they did not want a mediocre outsider kind of agency. They have four different types of audiences to take into consideration; consumers, dealerships, salespeople, and media. Considering that […]

1. How has Zurich Insurance performed relative to the Insurance Industry? Provide evidence in the tables of the case to discuss the results for 2015? Zurich Insurance was mounted on 2 related industries: General Insurance: Underwrote policies relating to property, casualty, liability, and other general risks. Life Insurance: Paid beneficiaries upon the policy holder’s death. […]

Situational Analysis – Crunch Fitness At the time of Crunch Fitness’ conception, most fitness centers advertised how it would make you more attractive. However, Levine took the opportunity to create an inclusive fitness center to change the conception behind fitness and bring in more people. The public needed a fitness community that focuses on a […]

Analysis Clorox research display four key motivators that drive people’s interest in the environment (personal protection, cost, status, and altruism). Clorox strategic objective is to change the public perspective of the company by using marketing strategies involving sustainability practices to improve its brand image.  The issue with Clorox company is its bad image of chemical-based products, […]

Summary – Leisure products (LP) Leisure Products (LP) is a company that manufactures various types of furniture (lawn and patio), which are sold in warehouse stores, retail hardware, and departmental store chains. The company is faced with some critical decisions to make regarding one-time special orders at a lower cost from a customer- Southeast departmental […]

Soft Drink Demand Estimation The soft drink industry is a large industry that deals with a wide variety of product lines ranging from; carbonated soft drinks, sports drinks, bottled water, fruit beverages. The major players and powerful brands in the soft drink industry are Coca-cola (coke), Pepsi, and Snapple with Coca-cola being the leading manufacturer, […]

You will receive access to two case study solutions! 1.0 Introduction Foxy Originals started in the year 1998 by Jen Kluger & Suzie Orol. Both the founders met each other when they were doing their course in “Unversity of Western Ontario”. Both of them had a passion for designing because both of their families were […]

Prioritize the option being considered for growing Showpad as a business. What should the priority be and why? Showpad could grow by increasing sales training functionality as a market of learning management system was estimated to have a CAGR of 12% till 2020 (p2, pg10). I think Showpad should develop itself as a platform where they and […]

Please scroll down to the bottom of this post to download the additional Excel spreadsheet. As an angel investor, would you invest in ZipFit? In what terms? Qualitatively, to assess whether an angel investor should invest in ZipFit, we used the ”OUTSIDE – IMPACTS” framework by Kaplan (key points summarized below, for a detailed analysis, […]

Executive Summary This report is based on the case “L’Oreal S.A.: Rolling out the global diversity strategy”. It is directed towards Sylviane Balustre-D’Erneville, the Europe diversity director at L’Oreal, and advises on how to focus communication efforts and actions to build support and momentum for the global rollout of L’Oreal’s diversity policy, which includes multiple dimensions such as nationality, […]

1. Should Hefei Xingtai president Liqiang Sun approve or deny the loan guarantee for Pan Teng? Provide support for your answer. Due to European and U.S. Anti-Dumping laws affecting solar products, as well as extreme market competition, Pan Teng had to wind down its development efforts, and its exports dropped by 45%. Pan Teng now required […]

1. How attractive is Husk Power Systems as an investment opportunity? As an investment opportunity, Husk Power Systems seems to be quite attractive based on the analysis of the following points. HPS is going to cater to a unique, untapped market with high growth opportunities. In India, about 125,000 Indian villages consisting of over 30 […]