1.) What are the challenges in the Indian philanthropic sector? How does GiveIndia address these challenges? The nonprofit industry, to which GiveIndia belongs, saw its first serious assault from Indian firms in 2013. The Indian Firms Act of 2013 went into force on April 1, 2014, requiring businesses to set aside funds for corporate social […]
Case Solutions
All case solutions are written by business students from around the world and manually reviewed by our team.
Promontory, Inc. – Case Solution
1. What is the sales task at Promontory? Specifically, what MUST the salesperson do to succeed, and how, if at all, do these tasks differ by a. Types of customers b. Salesperson 1) The primary sales task of Promontory, Inc. was to sell various categories of promotional products, mainly advertising. Promontory did not just cater […]
Ant Financial (A) – Case Solution
Overview – Ant Financial Ant Financial’s Mission: Facilitate industrial innovation and consumption upgrade, serving inclusive, convenient, and sustainable services and providing safe and reliable products to consumers. The Chinese Market The Chinese market is advanced when it comes to technology and the proliferation of smart devices. It has the legal framework for digital transformation and […]
Spotify’s Direct-Listing IPO – Case Solution
Overview – Spotify’s Direct-Listing IPO Spotify – Swedish Unicorn: Connecting artists with fans with content in one place. It features rankings and recommendations and is available for online listening and/or downloading. Spotify’s mission: Our mission is to unlock the potential of human creativity – by giving a million creative artists the opportunity to live off […]
Rohm and Haas (A): New Product Marketing Strategy – Case Solution
1. What should Joan Macey, Marketing Manager for Rohm and Haas, do? Specifically, with respect to pricing? Specifically, with respect to distribution? With respect to pricing, Rohm and Haas Marketing Manager Joan Macey should consider the following: The Kathon MWX biocide costs between $1.01 to $1.25 per packet, but these prices are not what direct […]
Evoe Spring Spa: A Positioning Dilemma – Case Solution
Introduction – Evoe Spring Spa: A Positioning Dilemma Evoe Spring Spa is a first-generation entrepreneurial venture that has fusion spas and destination spas. Largely confined to metro cities, it aimed at de-stressing the Indian customer at affordable pricing. Ayurveda and traditional practices are the main competitors. Evoe Spring Spa’s approach was to target both frequent […]
Mountain Man Brewing Co.: Bringing the Brand to Light – Case Solution
1. What industry/consumer factors have caused Mountain Man Brewing Co. to lose sales despite having a strong brand? Industry Factors Responsible for Declining Sales of Mountain Man Brewing Co. Change in Consumer Behavior Despite a strong brand awareness, MMBC has failed to attract young consumers (millennials), who account for 50.4% of the total volume share. […]
Pillsbury Cookie Challenge – Case Solution
1. Refer to Exhibit 4 of the case (Kisses Television Ad). What type of targeting strategy do you infer from the Advertisement copy? Why? Undifferentiated Marketing or Mass Marketing of Pillsbury Pillsbury’s “Kisses” TVC strived to create an emotional appeal to the consumers by showing a lovable Pillsbury Doughboy who blew kisses to the audience. […]
Innovis Telecom: Entrepreneurial Internationalization – Case Solution
Which country should Innovis Telecom expand to next? Ghana, Philippines, or Tanzania? In 2015, the financial targets of Innovis Telecom were to maintain a revenue growth rate of 30% over the five years to come, have a profit before taxes above 20% by 2017, and sign at least one managed service deal generating more than […]
Tamul Plates Marketing: Channel Challenges for an Organic Product – Case Solution
1. Describe the product features of Tamul Plates Marketing Private Limited dinnerware and how they influence the distribution channel. The existing market for Tamul Plates Marketing Private Limited comprises five distinct divisions. For starters, disposable tableware was used mainly by high-income households for weekend parties and get-togethers. The requirement was usually for small quantities with […]
Harmonie Water: Refreshing the World Naturally – Case Solution
Is Harmonie Water a global brand? Why or Why not? Based on the findings of Project Unify and Project Aqua, what has Comeau learned about building a global brand identity? From the case, it could be understood that Harmonie Water has a worldwide presence, sold in over 130 countries with sales of $7.1 billion in […]
Harmon Foods, Inc. – Case Solution
Problems with the current Forecasting Model of Harmon Foods, Inc. Manufacturing Problems Manufacturing lead time at Harmon Foods, Inc. is high, leading to s shortage and lost production time. This, in turn, results in greater customer dissatisfaction. Also, it has to pay higher demurrage charges as the company lacks storage space. These problems are exacerbated […]
Sephora Direct: Investing in Social Media, Video, and Mobile – Case Solution
Sephora Direct History Sephora Direct was a company with a single store, incorporated in France in 1969. A pioneer of trial and experiment, it was taken over by LVMH in 1997. A year later, it entered the US market via New York. It has a $2 billion revenue from the US, Canada, and Sephora.com. The […]
Acquisition of Consolidated Rail Corp. (B) – Case Solution
Executive Summary – Acquisition of Consolidated Rail Corp. (B) Case Study Following the $8.3 billion merger announcement of CSX Corporation (“CSX”) and Consolidated Rail Corp. (“Conrail”) on 15 October 1996, Norfolk Southern Corporation (“NSC”) joined the bidding war by announcing a hostile offer of $100 per share cash tender offer to compete with CSX as […]
Bankruptcy and Restructuring at Marvel Entertainment Group – Case Solution
Executive Summary – Bankruptcy and Restructuring at Marvel Entertainment Group This Bankruptcy and Restructuring at Marvel Entertainment Group case study pits shareholders (“Perelman”) against debtholders (“Icahn”) in 1997, shortly after Marvel, the leading comic book publisher in the United States, filed for Chapter 11 bankruptcy protection. It highlights equity holder and debtholder conflicts of interest […]
Colgate Max Fresh: Global Brand Roll-Out – Case Solution
Company Background – Colgate Palmolive Colgate Palmolive was a $10.6 Billion Global Company operating in 200 countries by January 2005 and is organized along geographic lines. It has Consumer Innovation Centres (CICs) developing short-term innovations for each region by meshing local market knowledge and global know-how. Its global Business Development groups were responsible for global […]
Amanda Tremblay at Citrine Solutions – Case Solution
What is the situation at Citrine Software Solutions? Who is Amanda Tremblay, and what dilemma is she facing? Amanda Tremblay, a recent MBA with a technical background, was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. […]
Alphabet Eyes New Frontiers – Case Solution
1.) What could be the various reasons for Alphabet to own a widely diverse set of subsidiaries under a single corporate structure? What benefits stem from this arrangement? What are the costs? Alphabet is designed to protect Google’s ability to innovate and retain its most distinctive characteristics. The restructuring wasn’t about cost-cutting their way to […]
Health City Cayman Islands – Case Solution
Is the success of the Health City Cayman Islands project important? Important to whom and why? The Health City Cayman Islands (HCCI) model could potentially disrupt U.S. health care. With zero copays, deductibles, free travel for the patient, and a chaperone for 1-2 weeks, insurers would save a lot of money. American doctors who visited […]
Selling Sketches – The Case of Artistically Yours (A) – Case Solution
Introduction – Selling Sketches – The Case of Artistically Yours (A) Case Study Ramesh, a first-year student at a prestigious management institution in Western India, founded Artistically Yours. He was particularly interested in employing various techniques, as well as marketing and consumer research, in solving challenges. On a visit to Marina Beach in Chennai, India’s […]
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