Casehero

The marketplace for case solutions.

Canada Goose: The South Korean Opportunity – Case Solution

Canada Goose is a Canadian maker of luxury cold-weather apparel. Its CEO is planning to enter the South Korean market. This case study analyzes the situation of the company and its operation in order to understand its position and the nation’s competitive advantage in preparation for its expansion to South Korea.

​Jesse Silvertown; June Cotte
Harvard Business Review (W11633-PDF-ENG)
February 06, 2012

Case questions answered:

Use the porter's diamond model to analyze the Canada Goose situation.

Not the questions you were looking for? Submit your own questions & get answers.


Canada Goose: The South Korean Opportunity Case Answers

Use the porter’s diamond model to analyze the Canada Goose situation.

The company and Porter’s Diamond Model

Canada Goose is a staple of Canadian manufacturing throughout the world in its brand, high quality, and fashion.  They are known for their luxury cold-weather apparel and bring legitimacy to their products by manufacturing on Canadian soil.

In this paper, we discuss the company’s operation as it pertains to Porter’s Diamond Model of Demand Conditions; Related and Supported Industries; Firm Strategy, Structure and Rivalry; and Factor Conditions.  Porter’s Diamond Model helps understand a nation’s competitive advantage due to certain factors and helps explain how governments can act as catalysts to improve a country’s position in a globally competitive economic environment.

Demand Conditions

The first component of the Diamond Model we are tackling is what the consumers of Canada Goose demand in Canada’s home market.  Its apparel is a niche brand used by individuals who work and live in the coldest conditions in Canada and Europe.

Canada is known for some of the harshest weather conditions in the world so Canadian consumers value their products because it was made in a colder climate. The Canada Goose brand is promoted through word of mouth and their logo which represents their premium brand.  Consumers also value the company for keeping their operations at home when many manufacturers left the country.

Related and Supported Industries

The second component we are discussing is…

Unlock Case Solution Now!

Get instant access to this case solution with a simple, one-time payment ($24.90).

After purchase:

  • You'll be redirected to the full case solution.
  • You will receive an access link to the solution via email.
By clicking "Buy Now" or PayPal, you agree to our Terms of Use, Arbitration and Class Action Waiver Agreement and Privacy Policy.
Testimonial Best decision to get my homework done faster!
Michael
MBA student, Boston

FAQ

How do I get access?

Upon purchase, you are forwarded to the full solution and also receive access via email.


Is it safe to pay?

Yes! We use Paypal and Stripe as our secure payment providers of choice.


What is Casehero?

We are the marketplace for case solutions - created by students, for students.


  • About us
  • All Solutions
  • Sell your case solutions

Copyright © 2014–2023 · Privacy · Terms of Use